Biography of Murali Yadama: Founder of MYK LATICRETE -Entrepreneur
Story
Murali Yadama, a passionate entrepreneur from Hyderabad,
began his journey in the world of construction and building materials in the
early 2000s. With a clear vision and deep understanding of ceramic and cement
engineering, he founded MYK Arment, a company that made its mark in
construction chemicals. Driven by his ambition to bring international-quality
solutions to India, Murali later took a bold step that would transform tile and
stone installation practices across the country.
The Birth of MYK LATICRETE
In a strategic move, Murali Yadama partnered with LATICRETE
International, a reputed American brand, to create MYK LATICRETE India
Pvt. Ltd. This joint venture brought together world-class technology and
Indian market insights. Under Murali’s leadership, MYK LATICRETE began
manufacturing a wide range of advanced products for tile and stone
installation—from adhesives and grouts to waterproofing and stone care
solutions. The goal was simple: to raise the standard of construction practices
in India.
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Leading with Innovation
MYK LATICRETE quickly made a name for itself through
constant innovation. The company introduced several industry-first products in
India, such as thin-set adhesives, single-component grouts, and load-bearing
waterproofing membranes. These cutting-edge solutions helped installers
work more efficiently while increasing the durability and strength of
buildings. Murali and his team focused not just on selling products, but on
solving real problems in the construction process.
A Mission Beyond Business
At its core, MYK LATICRETE was built on a meaningful
mission: to make the work of installers easier, enhance building life, and
create lasting bonds with customers. The company emphasized safety,
reliability, and innovation in every product it made. More than just business,
the goal was to build trust and relationships—with employees, partners, and
customers—all treated as an extended family.
Culture of Integrity and Excellence
Murali Yadama firmly believes that values drive success. At
MYK LATICRETE, integrity, innovation, and excellence are the
foundational pillars. Every employee is encouraged to collaborate, respect each
other, and contribute their ideas. It’s a workplace where teamwork and
creativity thrive, and where each person feels they play a role in the
company’s success. This culture is a reflection of Murali’s leadership
style—ethical, inclusive, and people-first.
A Brand Built on Trust
Trust is more than just a word at MYK LATICRETE—it’s a daily
practice. The brand's promise is to stand by its customers and partners with
transparency, passion, and commitment. By exceeding expectations and constantly
innovating, the company has gained the loyalty of professionals across the
country. Whether it’s a builder, architect, or homeowner, customers know they
can rely on MYK LATICRETE for consistent quality and support.
Customers at the Core
MYK LATICRETE doesn’t just manufacture products—it designs
experiences. Every solution is developed by keeping the needs of customers in
mind. The aim is to make installation processes smoother, ensure long-term
performance, and help customers create iconic designs. The company’s motto of
"Serving Customers as Family" reflects its deep care and attention to
every interaction and product delivery.
Growing Responsibly for the Future
With growth comes responsibility. Murali Yadama and MYK
LATICRETE are strongly committed to sustainability and social responsibility.
From eco-friendly materials to reducing environmental impact, the company
prioritizes the planet alongside profit. They also support the community of
installers by providing training and better working experiences. Their brand
message—"Rooted in Innovation, Growing for Excellence"—continues
to guide them into the future, where care, collaboration, and innovation remain
the driving forces.
Timeline:
- Early
2000s – Murali Yadama begins work in the construction materials industry.
- 2000s
– Founds MYK Arment and later, MYK LATICRETE in India.
- Mid-2000s
– MYK LATICRETE partners with LATICRETE International (USA) to form a
joint venture.
- 2010s–Present
– Company leads with innovation in adhesives, grouts, waterproofing, and
more.
- 2020s
– Strengthens brand values, customer-centric approach, and sustainability
focus.
