Rula: Digital Platform Enhancing Access to Quality Mental Health Care

Story of Rula: Digital Platform Enhancing Access to Quality Mental Health Care

Story of Rula: 

Founding and Leadership

Rula was founded in 2019 in Los Angeles, California by Joshua Bruno, who also serves as the co-founder and CEO. Under his leadership, Rula has become a digital mental health platform focused on improving access to quality care for individuals, couples, and families across the United States.

Mission and Vision

Rula’s mission is to make mental healthcare accessible, convenient, and effective. The platform connects patients with licensed therapists and psychiatric providers while supporting providers with administrative, marketing, and operational assistance.

Digital Mental Health Platform

Rula offers virtual therapy sessions, personalized treatment plans, and digital tools that allow users to manage their mental health. The platform ensures patients can find providers who meet their specific needs, accept insurance, and are available for appointments quickly.

Support for Providers

For mental health professionals, Rula provides the flexibility of private practice while filling caseloads and handling administrative tasks such as credentialing, billing, and marketing. This allows providers to focus on patient care without being burdened by back-end operations.

Remote-First Operations

Rula operates as a remote-first company with specialized teams in Clinical, Partnerships, Operations, Marketing, Engineering, and Product. This structure allows Rula to efficiently manage its network and continuously improve digital mental health services.

Partnership with Curai Health

Rula partnered with Curai Health, a virtual primary care provider, to expand access to mental health services. Curai patients can now be referred to Rula’s network of over 15,000 licensed providers across 100 clinical specialties in all 50 states and Washington, D.C.

Improving Access and Coordination

Through the partnership, patients receive fast, convenient access to care tailored to their preferences and needs. Providers collaborate to deliver comprehensive, whole-person care, bridging gaps between mental and primary healthcare.

Integration with Amazon Health

Rula has also joined Amazon Health’s platform, bringing over 10,000 licensed mental health professionals to Amazon Health Condition Programs. This allows millions of users to find mental health support through search tools, product pages, or the discovery bar.

Story of Rula: Digital Platform Enhancing Access to Quality Mental Health Care#AI story#startup#entrepreneur#networth#investor#Rula AI story

Patient-Centered Approach

Rula integrates patient-reported outcome questionnaires into every session, enabling clinicians to monitor progress and adjust treatment plans. The platform emphasizes matching patients with providers who have specific expertise and cultural competence.

Extensive Insurance Coverage

Rula works with major health plans, including Optum, Cigna, Aetna, Anthem, and most Blue Cross Blue Shield affiliates. This broad coverage ensures that mental healthcare services are accessible to more than 120 million insured individuals in the U.S.

Rapid Access to Care

Patients can schedule appointments within 24 hours, and Rula provides 24/7 crisis support. The platform makes it simple for users to find care, confirm costs, and engage in telehealth sessions without barriers.

Impact and Growth

Since its founding, Rula has expanded its network, partnerships, and digital offerings, making high-quality mental health care more accessible nationwide. The company continues to innovate, aiming to integrate mental health care seamlessly into everyday life.

Timeline of Rula

• 2019 – Rula founded in Los Angeles, California by Joshua Bruno.
• 2020-2021 – Platform development and onboarding of initial providers.
• 2021 – Expanded network and introduced patient-centered tools for tracking mental health outcomes.
• 2022 – Raised Series C funding of $198 million with investors including Blue Venture Fund and Harmony Partners.
• 2022 – Partnership established with Curai Health to integrate mental health into primary care.
• 2023 – Joined Amazon Health Condition Programs, providing broader access to over 10,000 licensed providers.
• 2023-2024 – Expanded insurance coverage to include major health plans, covering over 120 million insured Americans.
• 2024-2025 – Continued growth of digital platform, enhanced patient matching system, and expansion of telehealth services nationwide.

 Story of Rula: Digital Platform Enhancing Access to Quality Mental Health Care#AI story#startup#entrepreneur#networth#investor#Rula AI story