Story of Midi Health: Virtual Clinic Offering Comprehensive Care for Women in Perimenopause and Menopause
Story of Midi Health:
Midi Health is a virtual care clinic founded in 2021 by
Joanna Strober, a serial entrepreneur, who serves as the company’s CEO. She
co-founded Midi Health to provide comprehensive care for women navigating
perimenopause and menopause.
Mission and Focus
Midi Health’s mission is to close the gap in midlife women’s
healthcare. The company offers personalized treatment combining medication,
lifestyle coaching, and wellness therapies to address multiple symptoms and
support overall well-being.
Addressing Unmet Needs
Women spend over a third of their lives in perimenopause or
menopause, yet many receive no treatment. Only about 1 in 5 OB/GYNs and even
fewer primary care physicians are trained in menopause care, leaving
significant unmet health needs.
Personalized Virtual Care
Midi Health provides telemedicine consultations and ongoing
support from specialized healthcare providers. Patients receive individualized
treatment plans tailored to their symptoms, lifestyle, and health goals,
improving access and convenience nationwide.
Story of Midi Health: Virtual Clinic Offering Comprehensive Care for Women in Perimenopause and Menopause#startup#net worth#investor#Midi Health sto
Rapid Growth and Expansion
Over the past year, Midi Health has expanded to all 50
states, partnered with Fortune 100 employers, and integrated with healthcare
systems such as Memorial Hermann. The company has cared for tens of thousands
of patients and continues to scale rapidly.
Series B Funding
Midi Health raised $60 million in an additional Series B
funding round led by Emerson Collective, bringing total funding to $100
million. Other investors include GV, Felicis, K50 Ventures, and a syndicate of
female-led investment firms, reflecting strong confidence in the company’s
mission.
Clinical Results
Midi Health’s care is highly effective. Surveys of 2,200
patients show 91% report overall symptom improvement within two months.
Specific improvements include hot flashes (94%), insomnia (93%), mood and
anxiety (92%), and brain fog (89%) within several months of treatment.
Holistic, Multi-Symptom Approach
Midi Health takes a comprehensive approach to midlife care.
Beyond hormone therapy, the company integrates medication, lifestyle coaching,
natural supplements, and other therapies, addressing the complex needs of women
in perimenopause and menopause.
National Awareness and Policy Support
Growing recognition of women’s healthcare gaps has fueled
Midi Health’s expansion. Presidential initiatives and corporate benefits
programs are increasingly focused on menopause care, creating opportunities to
transform midlife well-being for millions of women.
Future Vision
Midi Health aims to expand services to reach over one
million women annually by 2029. The company plans to hire and train hundreds of
clinicians, diversify service lines, and continue providing personalized,
insurance-covered care for women nationwide.
Timeline of Midi Health
- 2021
– Midi Health founded by Joanna Strober in Los Angeles, California.
- 2022
– Company begins expanding telehealth services and partnerships with
healthcare systems.
- 2023
– Series B funding and expansion to all 50 states; patient care reaches
tens of thousands.
- 2024-2025
– Plans to hire additional clinicians, scale services, and reach 1
million+ women annually.
