Story of Praktika.ai: AI Avatar Language Tutoring Platform That Personalizes Learning
Story of Praktika.ai:
Praktika.ai is an innovative language learning app that uses
AI-powered avatars to create engaging and interactive lessons. Instead of
memorizing grammar rules, learners practice through real conversations with
lifelike digital tutors.
The Birth of Praktika
Launched in 2022, Praktika was built to give students
a more natural way to learn English and other languages. From day one, the goal
was clear: create a system that adapts to each learner’s needs and helps them
practice in real-world situations.
The Founder’s Mission
At the center of this idea is Adam Turaev, co-founder
and CEO of Praktika.ai. With his experience in artificial intelligence, Turaev
wanted to break down language barriers and empower learners worldwide with
technology-driven solutions.
A Legacy in AI
Before Praktika, Turaev and his team co-founded Cleverbots,
a conversational AI platform used by global brands like Coca-Cola and
AstraZeneca. That expertise laid the foundation for Praktika’s advanced avatar
technology.
Backed by Strong Investors
The company raised $38 million in Series A funding,
with major support from Blossom Capital, TMT Investments, and Freesearch
Ventures. Notable angel investors, including football legend Patrice
Evra, also joined, impressed by the app’s cultural sensitivity and impact.
AI-Powered Avatars
Praktika’s standout feature is its generative AI avatars
that act as tutors. These avatars hold real-time conversations, offering
learners instant feedback on pronunciation, grammar, and vocabulary while
keeping lessons fun and engaging.
Personalized Learning for All
The platform creates custom learning paths based on
each student’s goals and proficiency. Whether a beginner or advanced learner,
users receive tailored lessons designed to fit their level and objectives.
Beyond Traditional Lessons
Praktika offers over 1,000 lessons, many focused on
everyday topics and practical scenarios. Learners can even upload photos,
documents, or voice notes to generate customized lessons, turning personal
content into learning material.
Expanding Language Options
While the app primarily focuses on English, it has
expanded to include other popular languages like Korean, Japanese, Spanish,
and French. This multilingual reach makes it a global tool for
communication.
Story of Praktika.ai: AI Avatar Language Tutoring Platform That Personalizes Learning#startup#age#net worth#entrepreneur#funding#Praktika.ai story
Accessibility and Affordability
Praktika follows a freemium model. Users can try the
app for free with limited access to avatars. A subscription, costing $13 per
month, unlocks the full library of avatars, lessons, and accents while
removing ads.
An Agile Development Approach
Turaev runs the company with an agile mindset, using
the scrum framework to keep development flexible. This allows Praktika to
respond quickly to user feedback and market changes, ensuring continuous
improvement.
Shaping the Future of Work
A survey of US businesses shows rising demand for multilingual
employees over the next five years. Praktika positions itself as a tool not
just for students but also for professionals seeking career growth through
stronger language skills.
Fun, Human-Centered Learning
What sets Praktika apart is its ability to combine AI
technology with a human touch. The avatars feel interactive and
culturally aware, making language learning less intimidating and more
enjoyable.
Looking Ahead
With a growing user base and new funding, Praktika plans to
expand globally, introduce more languages, and refine its AI to deliver even
more natural learning experiences. Its mission is bold: to help the next
billion learners overcome language barriers and unlock new opportunities.
Timeline of Praktika.ai
- Pre-2022
– Adam Turaev co-founds Cleverbots, gaining deep expertise in
conversational AI.
- 2022
– Praktika.ai launches, focused on AI avatars for English learning.
- 2023
– App expands with 1,000+ lessons, personalized plans, and
additional languages.
- 2024
– Raises Series A funding of $38M led by Blossom Capital, with
support from investors including Patrice Evra.
- 2025
(Now) – Available globally on iOS and Android, offering affordable
plans and interactive AI tutors.
- 2030
(Projection) – Positioned as a global leader in AI-driven language
learning, contributing to the $77.9B English learning market.
