Story of So Syncd: Two sisters launched Dating App
Story of So Syncd:
In 2019, two sisters from London, Jessica and Louella
Alderson, launched a dating app called So Syncd. Unlike the usual dating apps
where users swipe based on looks, their idea was to focus on personality. They
wanted to create real connections by pairing people through their compatibility
using the Myers-Briggs personality types.
The Spark of the Idea
The journey started after Jessica went through a breakup while living abroad in
Australia. Curious about why her relationship had ended, she began researching
personality compatibility. She discovered that some personality type
combinations worked better together, sparking the idea of using this science in
dating.
A Sisterly Conversation
When Jessica returned to London, she met up with her sister Louella over
drinks. They discussed the idea that dating apps could be more meaningful if
they focused on compatibility rather than appearances. That evening
conversation turned into the foundation of So Syncd.
Testing the Theory
The sisters began testing their theory with friends and even Louella’s
relationship. They noticed strong patterns many successful couples had
personality matches that aligned closely with Myers-Briggs types. This gave
them confidence that their idea could work in real life.
Building Without Tech Skills
Neither Jessica nor Louella had technical backgrounds, which made building a
dating app a big challenge. Still, they were determined. They researched,
networked, and worked with developers to bring their idea to life. Their
passion helped them overcome the hurdles of entering the tech world.
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The Official Launch in 2019
Finally, in 2019, So Syncd officially launched. It stood out from the
sea of dating apps because users first completed a quick personality test. The
app then used an algorithm to match them with people who shared just the right
balance of similarities and differences.
A Different Kind of Dating
Instead of endless swiping, So Syncd encouraged meaningful
conversations. The company’s data showed that matches on their platform were
seven times more likely to turn into real conversations compared to other
dating apps, proving that personality-first connections worked.
Why Personality Matters
Jessica, an INFP, and Louella, an ESFJ, believed that relationships needed both
harmony and sparks. They explained that people matched with partners who
understood them deeply but also had enough differences to keep things exciting.
This balance became the heart of their app.
The Science Behind It
The app was inspired by the Myers-Briggs system, developed by Isabel Myers and
Katherine Briggs decades earlier. With 16 possible personality types, users
received a four-letter result like ESFP or INTJ. Based on these results, the
algorithm suggested compatible matches.
A Breakthrough in Funding
In 2021, just two years after launch, the sisters raised $1.01 million in seed
funding. Investors like KM Capital and Upscalers saw the potential in their
vision. The funding gave them the support to grow and improve the platform,
expanding its reach.
A Mission Beyond Looks
Jessica shared in a statement that dating apps hadn’t evolved much in the past
decade they were still mainly about looks. So Syncd aimed to change that
by adding the “missing puzzle piece”: personality compatibility. Their mission
was to make dating more authentic.
A Growing Community
As more people joined the app, many users expressed relief that they didn’t
have to rely on shallow swiping anymore. For singles tired of meaningless
connections, So Syncd felt like a breath of fresh air. It became a place
for people seeking relationships with depth.
Personal Stories of Success
One of the strongest validations came from friends and early users whose
matches turned into strong relationships. Louella herself realized her
long-term partner was her perfect personality match, even before the app
confirmed it. These success stories inspired the sisters to keep going.
Looking Toward the Future
Today, So Syncd continues to grow, aiming to redefine online dating by
showing that compatibility matters more than looks. With their unique idea,
dedication, and support from investors, Jessica and Louella are proving that
technology can be used not just to meet people, but to build meaningful love
stories.
Timeline of So Syncd’s Journey
- 2018
– Jessica experiences a breakup in Australia and begins researching
personality compatibility.
- 2019
– Jessica and Louella brainstorm the idea and officially launch So
Syncd in London.
- 2019–2020
– Early testing confirms the effectiveness of personality-based matching.
- 2021
– The company raises $1.01 million in seed funding from investors like KM
Capital and Upscalers.
- 2022–2024
– User base grows, and the app earns attention as an alternative to
swipe-focused platforms.
- Present
(2025) – So Syncd continues expanding, helping people form
deeper, long-lasting relationships through personality-first dating.
