Story of Stably: fintech firm specializing in stablecoins and blockchain-based financial products
Story of Stably:
The Beginning of Stably
In 2018, a team of former bankers and Amazon
engineers came together in Seattle to launch Stably, a fintech company
focused on stablecoins and blockchain-based finance. The goal was ambitious: to
build a financial system where digital money could move faster, cost less, and
work across borders without the usual banking delays.
Founders and Leadership
Stably was founded by Kory Hoang, David Zhang, Amiya
Diwan, and Bryan Guy. Hoang, who now serves as CEO, has been central in
steering the company toward becoming a leading player in the stablecoin and
decentralized finance (DeFi) ecosystem. Their collective backgrounds in finance
and technology gave Stably a strong foundation from day one.
Why Stablecoins Matter
Stablecoins have emerged as one of the fastest-growing parts
of the crypto industry, valued at more than $250 billion in 2025. They
are pegged to real-world assets like the US dollar, allowing users to transact
with the speed of crypto while keeping price stability. Governments are now
recognizing their potential, with new US regulations such as the STABLE and
GENIUS Acts paving the way for mainstream adoption.
Bridging TradFi and DeFi
Stably positions itself as a bridge between traditional
finance and blockchain. Its flagship product, the United States Digital
Service (USDS), is a regulated USD-pegged stablecoin. Through USDS and
related services, users can buy, sell, and swap stablecoins with bank transfers
or cards—removing the friction that often exists between banks and crypto
markets.
Stablecoin-as-a-Service (SCaaS)
One of Stably’s biggest contributions is its Stablecoin-as-a-Service
platform. This solution enables banks, fintech firms, and even
non-financial enterprises like retailers or telecom companies to launch their
own branded stablecoins quickly. Stably provides the tech, advisory support,
and compliance structure, while clients benefit from issuing digital money
under their own brand.
Supporting Enterprises Worldwide
Since its early days, Stably has supported the launch of over
15 stablecoin projects across multiple blockchains. Its partners include Ripple,
VeChain, and Stellar, as well as financial institutions and DeFi projects.
This wide reach allows businesses of all types to harness stablecoin technology
for payments, credit, or ecosystem growth.
Early Funding and Growth
Stably has raised around $7.7 million in Series A funding,
backed by investors such as 500 Global, Morgan Creek Capital Management, and
CREAM Labs. Earlier rounds, totaling close to $3 million, helped the
company scale its technology, expand its team, and acquire more than 100
global partners in areas like crypto exchanges, law firms, and payment
processors.
Expanding the Product Portfolio
Beyond USDS, Stably has developed stablecoins pegged to
multiple fiat currencies such as CAD, VND, and PHP, as well as
asset-backed tokens tied to gold and silver. Its solutions are integrated into
leading platforms like Binance, Bittrex, Kyber Network, Abra, and CoinGate,
giving its products a global footprint.
Story of Stably: fintech firm specializing in stablecoins and blockchain-based financial products#starttup#AI#entrepreneur# net worth#revenue#stably
A Mission of Transparency and Efficiency
The core mission at Stably is to make financial
transactions faster, cheaper, and more transparent. By tokenizing
real-world assets and connecting them to blockchain infrastructure, the company
envisions a world where individuals and institutions can move value instantly,
without borders or excessive costs.
Serving DeFi and Web3
Stably has also become an important player in Web3 and
DeFi ecosystems, offering fiat on/off-ramps and liquidity solutions. It has
worked with projects like dTRINITY, which introduced the world’s first
subsidized stablecoin by paying borrowers rebates, showing how stablecoins can
innovate credit markets as well.
Partnerships with Traditional Institutions
Stably is not limited to crypto-native organizations. It has
recently partnered with companies like Lit Financial, a Michigan-based
mortgage lender, to help them design stablecoin strategies for real-world
financial services. These collaborations illustrate how stablecoins are moving
from niche crypto circles into mainstream banking.
Scaling for the Future
With 15+ team members spread across the US, Vietnam,
and India, Stably has grown into a global operation. It is already on track to
tokenize more than $300 million in assets for enterprise clients within
the next two years, signaling a new phase of expansion and market leadership.
Industry Trends Driving Adoption
Global retail giants like Amazon, Walmart, and JD.com
are already exploring stablecoin solutions. With predictions suggesting the
market could reach $3.7 trillion by 2030, Stably is well-positioned to
capture enterprise demand by providing both turnkey and custom-built stablecoin
infrastructure.
Looking Ahead
Today, Stably stands among the earliest and most
experienced stablecoin infrastructure providers, having launched dozens of
projects and built a trusted reputation. With increasing regulation, global
adoption, and enterprise demand, Stably is poised to continue shaping the
stablecoin industry for years to come—bridging traditional finance with the decentralized
future.
Timeline of Stably’s Journey
- 2018
– Stably founded in Seattle by Kory Hoang, David Zhang, Amiya Diwan, and
Bryan Guy.
- 2019
– Operated the 7th largest stablecoin globally at one point.
- 2020
– Enterprise client portfolio grows; launches multiple stablecoins pegged
to fiat and assets.
- 2021
– Stably expands global partnerships and integrations with Binance,
Bittrex, and others.
- 2022
– Begins offering Stablecoin-as-a-Service (SCaaS) to enterprises.
- 2023
– Works with dTRINITY to launch the world’s first subsidized
stablecoin.
- 2024
– Partners with Lit Financial to bring stablecoins into the
mortgage industry.
- 2025
– Industry surpasses $250B stablecoin market cap; Stably continues
supporting enterprise adoption as regulators introduce the STABLE and
GENIUS Acts.
