From Finances to Fame: The Rise of Mukul Malik and Asset Yogi
Story of Mukul Malik
Roots in Delhi
Mukul Malik was born in Delhi around 1990 (various public
sources approximate his year) into a family well-rooted in the city’s fabric.
Delhi was not just his birthplace—it helped shape his exposure to the
diversity, hustle, and the enterprise of urban life. Early on, Mukul developed
interest in money, real estate, and finance, seeing them not just as means of
income but as tools of empowerment.
A Passion Ignited
As Mukul grew, his interest in financial systems deepened.
He didn’t just accept standard schooling—he sought what lay beyond textbooks.
Concepts like wealth management, investment, and real estate intrigued him
profoundly and became the base of his long-term goals. His fascination wasn’t
casual; he pursued understanding with real curiosity and intent.
Educational Journey
Mukul’s academic path took him across major Indian cities.
He began schooling in Delhi, then pursued a Bachelor’s in Nautical Science
in Mumbai, which reflects an early inclination toward discipline, structure
and exploration. Later, he did an MBA in Finance and Marketing at Great
Lakes Institute of Management, where he sharpened his analytical skills and
strategic thinking. Alongside, he immersed himself in Indian culture by
spending time in cities like Kolkata, broadening his worldview beyond finance
and business.
Founding AssetYogi.com
In 2017, Mukul launched AssetYogi, a platform aimed
at simplifying financial literacy for ordinary people. What started as a
website with written content grew into a multi-format brand offering videos,
articles, and digital tools for understanding personal finance, real estate,
stocks, mutual funds, and related subjects.
A Mission to Educate
Mukul’s goal has always been to make finance accessible.
AssetYogi produces content aimed at enabling people to take informed financial
decisions. He uses simple language, relatable examples, and varied media—blogs,
videos, infographics—to explain complicated ideas. His aim isn’t just to
inform, but to help people be confident in their financial choices.
YouTube Journey Begins
His digital reach expanded significantly through YouTube,
where he began uploading finance-focused content. As of mid-2025, his AssetYogi
channel has ~ 3.9 million subscribers and over 260 million total
views. This growth has made the channel one of the major finance-education
channels in India. He uploads a variety of content: stock market tips,
investment strategies, real estate, budgeting, and financial planning.
Social Media Presence & Influence
On Instagram, AssetYogi (Mukul Malik) has around 215,000-220,000
followers. His engagement rates and follower growth show that his audience
is actively interested in financial content. The platform has been instrumental
in expanding his reach beyond YouTube, making him visible among younger,
digitally-native audiences.
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Entrepreneurial Journey and Growth
Before founding AssetYogi, Mukul worked in roles that gave
him diverse experience management roles in companies, perhaps in sectors like
shipping or operations. With AssetYogi, he moved from smaller video view counts
and niche topics like real estate, gradually pivoting toward broader personal
finance, stocks etc. His content improved in production quality, frequency,
variety all of which helped accelerate growth. The pandemic and increased
interest in investing among retail audiences also played a role in boosting
demand.
Net Worth and Financials
Published estimates of Mukul Malik’s net worth vary. Some
sources place it around US$1-2 million, considering revenue streams like
YouTube ad revenue, sponsorships, courses, and content creation. Other
platforms suggest a broader range (₹0-₹500+ crore in Indian rupees equivalent,
depending on what is counted) reflecting uncertainty and lack of official
disclosure. Because public disclosures are limited, exact net worth is not
firmly established.
Legacy and Continued Impact
Mukul Malik’s story is still unfolding. He is one of the
prominent finfluencers in India people who teach finance on digital
platforms and his growth demonstrates how financial education is being
democratized. His work has empowered many who previously felt excluded from
financial knowledge.
He continues to expand: uploading regular videos, using social media, likely adding tools and courses, possibly branching more into real estate and investment advice. His platform’s influence, measured in followers and engagement, shows that his mission—to make financial literacy accessible—is resonating.
