Biography of Aminur Rashid: Chairman at Edison Group & Co-Founder of Pickaboo.com
Biography of Aminur Rashid
Aminur Rashid currently serves as Chairman & CEO of
Edison Group, where his leadership drives the conglomerate’s growth across
sectors including real estate, electronics, and consumer services. Under his
stewardship, Edison Group has grown to become one of Bangladesh’s recognized
corporate names.
Leadership in Consumer Electronics
Before rising to the top at Edison, Aminur sharpened his
executive skills during a long tenure at Siemens Bangladesh Ltd.,
eventually becoming Head of Consumer Electronics. In that capacity, he led
strategies that bolstered the company’s market footprint and brand reputation.
Foundations: Education & Early Career
Aminur’s academic grounding began at Institute of
Business Administration (IBA), University of Dhaka, where he completed his
MBA following earlier studies in Public Administration. From there, he embarked
on his business career as a Marketing Executive at Siemens Bangladesh—laying
the foundation for his future leadership in diverse industry verticals.
E-Commerce Ambitions: Co-Founding Pickaboo.com
Aminur is also known as a co-founder of Pickaboo.com,
launched in 2016 under Silver Water Technologies in Dhaka. The platform was
built to meet growing demand in Bangladesh for a trustworthy, full-service
online marketplace offering electronics, appliances, smartphones, and more.
Pickaboo’s core ethos centers on authenticity, manufacturer
warranties, EMI payment options, and countrywide delivery. Over time, the
platform expanded its catalog to cover lifestyle products, computing, home
appliances, and accessories—solidifying its status as a one-stop destination
for consumers.
Biography of Aminur Rashid: Chairman at Edison Group & Co-Founder of Pickaboo.com/ Bangladesh/ Investor/ Startup/Edison Group#age#net worth#Investor
Strategic Alliances & Growth Trajectory
From the outset, Pickaboo’s growth was supported by
strategic investment—most notably from Edison Group and MoMagic Technologies.
These partnerships facilitated rapid expansion and operational scaling.
As Pickaboo matured, it ventured into omnichannel retail,
physical outlets, and deepened its product diversification—moving beyond
electronics to appliances, fashion, health tech, and more.
Edison Group: Diversified Leadership & Real Estate
Strategy
Under Aminur’s governance, Edison Group spans mobile phones,
accessories, logistics, appliances, real estate, and power solutions. He has
emphasized sustainable growth, brand integrity, and operational discipline.
Within the real estate arm, Aminur has differentiated
Edison’s developments by building on owned land rather than joint ventures.
This method ensures full control over amenities, design, and post-handover
upkeep. The aim is to deliver open spaces, quality infrastructure, and elevated
lifestyle features for residents.
He sees significant opportunity in Bangladesh’s real estate
sector, particularly as many players suffer from inconsistent professionalism
and low consumer trust. Edison aims to set higher standards, attract talent,
and push real estate norms upward.
Overcoming Challenges & Building Brand Equity
Brand building in Bangladesh’s competitive market involves
navigating rising land and material costs, regulation, financing constraints,
and consumer expectations. Aminur has publicly recognized these challenges and
aligned Edison’s strategy around delivering exceptional value, transparency,
and customer satisfaction.
A Quarter Century of Evolution
Reflecting on approximately 25 years since graduating,
Aminur recalls how his journey evolved from marketing roles at Siemens to
heading product divisions, teaching part-time at business schools, and
eventually launching and overseeing multifunctional businesses. That
multifaceted experience gave him cross-functional insight and resilience.
Influence & Future Outlook
Aminur Rashid’s story is a portrait of leadership shaped by
industrial discipline, innovation appetite, and entrepreneurial risk-taking. As
Chairman of Edison Group and Co-Founder of Pickaboo, he continues to push
boundaries in e-commerce, real estate, and consumer technology in Bangladesh.
His vision emphasizes sustainable growth, customer-first positioning, and
bridging modern business in Bangladesh to global standards.
