Biography of Asif Keshodia: Co Founder Zip24 - Angel Investor & Entrepreneur
Biography of Asif Keshodia:
Professional Background
Asif Keshodia is a Dubai-based angel investor and co-founder
of Zip24, Shipox, and Storfox—innovative platforms that are transforming
e-commerce logistics in the MENA region and South Asia. He gained prominence as
the Group CFO of Souq.com, the Middle East’s leading online retailer, where he
played a pivotal role in raising over $400 million to fuel its growth.
Following Souq’s acquisition by Amazon in 2017, Keshodia served as MENA
Regional Finance Director, overseeing operations across the Middle East and North
Africa.
Early Career and Corporate Experience
Keshodia’s career spans more than two decades, with
leadership roles at global companies including PwC, Gillette, Procter &
Gamble, and Amazon. His experience spans multiple countries, including the UK,
South Africa, Russia, and Pakistan, providing him with a broad perspective on
finance, operations, and corporate strategy.
Entrepreneurial Ventures and Board Memberships
Demonstrating entrepreneurial acumen, Keshodia co-founded
Zip24, a logistics SaaS startup based in Dubai. Zip24 offers operations
management software for growing e-commerce brands, including cloud-based
delivery management software offerings such as Shipox.com and warehouse
management software like Storfox.com. The company has development and support
hubs in Uzbekistan, Pakistan, and the UK.
Biography of Asif Keshodia: Co Founder Zip24- Angel Investor & Entrepreneur/ CFO at Souq.com/Dubai, UAE/MENA Regional Finance Director/age#net worth
Keshodia has also served on the boards of Souq, Payfort.com,
and Instashop.com, which was acquired by Delivery Hero. He actively invests in
startups such as GrocerApp.pk, Clicky.pk, and EzHire, aiming to empower young
entrepreneurs.
Investment Focus and Portfolio Highlights
Keshodia’s investment interests primarily center around
e-commerce, marketplace platforms, and consumer goods. He typically invests at
the seed, pre-seed, and Series A stages, targeting markets in Pakistan, UAE,
and Australia. Some of his notable investments include:
- Kamel
Pay: A fintech company offering digital financial solutions to the
underbanked expat population in the GCC and their families abroad.
- CLICKY.PK:
Pakistan's leading online platform offering a wide range of fashion and
lifestyle products, including jewelry, handbags, clothing, and more.
- PriceOye:
Pakistan's top marketplace for purchasing original mobile phones and
electronics, known for its competitive pricing and trusted service.
- GrocerApp:
An online grocery delivery application enabling users to order their
groceries and have them delivered to their doorstep on the same day.
Accolades
In 2016, Keshodia was recognized as the Best Retail CFO of
the MENA Region by The CFO, a prominent Middle Eastern publication.
Keshodia continues to make an impact as an angel investor, leveraging his extensive experience to support and guide startups in the e-commerce and logistics sectors. His strategic investments and leadership play a pivotal role in shaping the future of these industries in the MENA region and beyond.
