Biography of Momina Duraid: CEO of Moomal Production -Pakistani Entertainment
Biography of Momina Duraid:
From Banking to Creative Leadership
Before she became a force in Pakistani entertainment, Momina
Duraid began her career in the banking sector, working in marketing roles. What
began as a brief career break eventually turned into a full-fledged creative
vocation when she joined the family run network. Her transition from finance to
media was aided by her mother-in-law, Sultana Siddiqui, a television industry
pioneer, which opened the door for Momina’s involvement in television
production.
Establishing MD Productions & Defining A New Era
Under Momina’s leadership, MD Productions (a key arm of HUM
Network) became synonymous with high-quality, emotionally resonant television
dramas. She positioned the house as a beacon of modern Pakistani
storytelling—blending entertainment with cultural authenticity and social
relevance.
Biography of Momina Duraid:CEO of Moomal Production Pakistani Entertainment/senior producer & creative head of television network Hum TV/MD Production
Breakthrough Works & Cultural Milestones
Many of Momina Duraid’s productions became national and
international phenomena. Early landmark works include:
- Dastaan
(2010) — a partition-era story that resonated deeply with audiences.
- Humsafar
(2011–12) — became a cultural phenomenon, launching a new wave of
Pakistani drama fandom.
- Zindagi
Gulzar Hai (2012–13) — addressing themes of ambition, love and
self-discovery, acclaimed globally.
Other notable titles under her production banner include Yaqeen Ka Safar, Diyar‑e‑Dil and others, showing wide genre-reach.
Expansion into Film & Global Platforms
In 2015, Momina Duraid ventured into cinema with the
co-direction and production of Bin Roye, contributing to the revival of
Pakistani film via HUM Films. Her television works also gained traction on
streaming platforms and overseas markets, reinforcing Pakistani content’s
global footprint.
Recent Projects & Ongoing Innovation
Her recent productions continue to carry ambitious scope:
dramas such as Very Filmy (2024) and Jafaa (2024) showcase her commitment to
both commercial and socially-aware storytelling. An upcoming Ramadan special,
Dil Wali Gali Mein (2025) is also produced by her banner.
Impact, Recognition & Social Commitment
Beyond audience numbers and commercial success, Momina’s
productions are frequently cited for their cultural influence and progressive
themes. She is recognised among Pakistan’s most inspirational women for
pioneering female-led media leadership. Additionally, through the Momina
& Duraid Foundation, her media network works in education and social
development—e.g., supporting technical improvements in public schools in
Karachi.
Legacy & Vision for the Future
Momina Duraid’s work underscores a belief that television
and film are not only entertainment but also powerful vehicles for social
change. Her balance of strong narratives, commercial appeal and cultural
integrity has shaped the modern Pakistani drama industry. As she continues to
produce new content and expand global reach, her vision remains centred on
creating stories that resonate locally and travel internationally—elevating
Pakistan’s creative industries while remaining grounded in meaningful messaging.
