Biography of Amlan Dutta: Founder and CEO of Moovlee -Entrepreneur
Story of Amlan Dutta:
Early Education and Foundation
Amlan Dutta began his academic journey with a strong
foundation in engineering, graduating with honors in Mechanical Engineering
from the National Institute of Technology (NIT) Silchar in 2003. During his
college years, he actively participated in technical societies like the
Mechanical Society and BIS, laying the groundwork for his technical and
analytical skills. This early exposure to technology and teamwork helped shape
his approach to problem-solving and innovation.
Stepping into the Corporate World
Following his graduation, Amlan spent over a decade at SAP
India Pvt. Ltd., working primarily in the Solution Delivery Center. His role
evolved over time, and by 2015, he had become a Factory Service Manager. In
this position, he was responsible for designing and managing the lifecycle of
factory-specific services. His experience at SAP helped him build a balanced
expertise in technology, operations, and client-focused solutions, which would
later become instrumental in his entrepreneurial journey.
A Leap into Management Education
In pursuit of broader business knowledge and leadership
capabilities, Amlan enrolled at the Indian Institute of Management Bangalore
(IIMB) in 2013. He earned his MBA with a specialization in Sales and Marketing.
While at IIMB, he actively participated in Antarprerna, an entrepreneurial
group that sparked his interest in startups and new ventures. This phase of his
life gave him deeper insights into strategy, market dynamics, and customer
behavior.
Birth of Moovlee
In 2016, driven by a vision to empower small and mid-sized
taxi businesses with technology, Amlan co-founded Moovlee along with Akanksha
Dixit and Soumyadip Mitra. Based in Bengaluru, Moovlee was created as a
platform to connect local taxi operators and unions with passengers through a
mobile app. The goal was to bring isolated operators into the digital world and
help them compete with industry giants like Uber and Ola, using affordable and
efficient tech solutions.
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Creating a Fair Marketplace
Moovlee was more than just a ride-hailing app—it was
designed as a complete marketplace for taxi operators. The platform allowed
businesses to use mobile apps for both customers and drivers, manage their
fleets, and access advanced features like real-time tracking and data reports.
Importantly, Moovlee followed a non-exploitative, transparent model,
emphasizing long-term, sustainable relationships with all stakeholders—drivers,
operators, and passengers.
Rethinking the Ride-Hailing Model
Unlike many other players in the space, Moovlee took a
different approach. It didn’t rely on aggressive discounts or driver
incentives. Instead, it focused on building a sustainable ecosystem where small
operators could thrive. Passengers could easily compare different taxi options
in real time—based on price, quality, and location—helping create a competitive
and fair environment that benefited everyone.
Challenges and Market Reality
Despite the strong mission and innovative approach, Moovlee
faced tough competition in an already crowded and capital-intensive market.
Over time, the company found it challenging to scale at the same pace as its
larger competitors. Moovlee was eventually classified as a deadpooled startup,
meaning it ceased operations or was absorbed, but not before raising $65.4K in
funding from Kabali Ventures and reaching a valuation of $290K.
Legacy of a Visionary
Although Moovlee didn't grow into a global brand, Amlan
Dutta’s efforts remain noteworthy. His vision of democratizing technology for
local taxi operators was ahead of its time, offering a socially responsible and
economically viable alternative to the big players. With his solid educational
background, deep corporate experience, and entrepreneurial spirit, Amlan
continues to be a figure of inspiration for aspiring innovators looking to
create impact-driven businesses in the tech landscape.
A timeline with only dates and very short explanations:
2003 – Graduated in Mechanical Engineering from NIT Silchar
2003–2015 – Worked at SAP India, became Factory Service
Manager
2013 – Joined IIM Bangalore for MBA
2015 – Completed MBA with specialization in Sales &
Marketing
2016 – Co-founded Moovlee in Bengaluru
2016–2019 – Moovlee operated as a tech platform for taxi
operators
2019 – Moovlee categorized as deadpooled startup
Post-2019 – Continued impact as a socially-driven tech
entrepreneur