Biography of Ashwin K.: Founder and CEO of CustomFit.ai -Entrepreneur
Biography of Ashwin K.:
Ashwin K, an innovative entrepreneur from Bengaluru, saw an
opportunity in the digital marketing space where websites were not doing enough
to connect with visitors. To solve this, he co-founded CustomFit.ai—a platform
built to help marketers boost engagement and sales by making websites speak
directly to each user.
Building the Best Salesperson
At the heart of CustomFit.ai is a powerful idea: your
website should act like your best salesperson—one who knows exactly who’s
visiting, what they need, and how to convince them. CustomFit does this through
dynamic personalization that adjusts the site’s content in real time, based on
hundreds of user signals.
Simplicity Meets Power
What makes CustomFit stand out is its no-code approach.
Marketers don’t need to rely on developers or make complex code changes. With a
quick 2-minute integration, anyone can start customizing their site for better
performance, making the platform both simple and powerful.
Personalized Journeys in Real Time
CustomFit recognizes each visitor’s stage in the buying
journey, past actions, job title, location, and even company details. It uses
all this information to adjust headlines, buttons, messages, and visuals in
real time—turning a generic site into a highly relevant experience that
converts.
From EIR to Entrepreneur
Before CustomFit.ai, Ashwin served as an Entrepreneur in
Residence (EIR) at Kstart Capital. This role allowed him to explore new startup
ideas and refine his product-thinking skills—laying the foundation for his
future venture in the SaaS space.
The Early Leap with BackBuckle.io
Ashwin also founded BackBuckle.io, a startup that focused on
an earlier idea before CustomFit. While it was a short stint, it helped him
gain valuable experience in startup building and product-market fit, ultimately
fueling the direction he would take with CustomFit.ai.
Education Meets Innovation
Ashwin holds a Master’s degree in Software Systems from BITS
Pilani, one of India’s top engineering institutions. His background in software
engineering enabled him to blend technical know-how with entrepreneurial
drive—ideal for building a platform like CustomFit.
Biography of Ashwin K : Founder and CEO of CustomFit.ai -Entrepreneur#startup#age#net worth#investor#CustomFit.ai story#Ashwin K story
The Startup That Understands Visitors
CustomFit.ai doesn’t just track basic data—it truly
understands visitors. By analyzing firmographics, behaviors, time zones, job
roles, and even gender, it crafts personalized experiences that guide users
toward conversion, helping businesses get more out of their existing traffic.
The Visual Editor Advantage
One of CustomFit’s standout features is its advanced visual
editor, which allows marketers to tweak and personalize any part of their
website—without touching the code. This opens up a world of possibilities for
A/B testing and optimization.
Fueling Growth Through Investment
Since its inception, CustomFit.ai has raised $206K in
funding across two rounds. The latest seed round in September 2020 brought in
$135K, with support from investors like LetsVenture, Wellfound, and First
Cheque. These funds helped accelerate the platform’s development and market
reach.
Backed by Trust
CustomFit’s credibility is reinforced by its institutional
investors, including Upsparks Capital and Java Capital. Alongside these, six
angel investors have put their faith in Ashwin’s vision, supporting the journey
to make digital personalization smarter and more accessible.
The Future of B2B Personalization
Today, CustomFit.ai continues to evolve as a B2B SaaS
platform, aiming to redefine how businesses interact with their website
visitors. With its user-friendly design and powerful personalization engine,
Ashwin’s venture is helping turn websites into high-converting, always-on
marketing machines.
Timeline for story
Pre-2018 – Ashwin served as EIR at Kstart Capital
2018 – Founded BackBuckle.io (short-lived venture)
2019 – Co-founded CustomFit.ai
Sep 2020 – Raised $135K in seed funding
2020 – Total funding reached $206K
2021–Present – CustomFit.ai expands in B2B website
personalization space
