Biography of Arun Gupta: CEO and Founder of MoMAGIC Technologies Pvt. Ltd (Angel Investor and Entrepreneur)
Biography of Arun Gupta:
Education & Early Tech Credentials
Arun Gupta holds a Bachelor’s degree in Electronics &
Telecommunications from Shri Govindram Seksaria Institute of Technology &
Science, followed by a Master’s in Computer Science from COEP Technological
University. He also completed an executive business management programme at the
Indian Institute of Management, Calcutta. His technology roots run deep,
starting with roles in software development and engineering across companies
like HCL and DCM Data Systems.
Biography of Arun Gupta:Founder of MoMAGIC Technologies Pvt.Ltd /Angel Investor and Entrepreneur/Deciwood/Pickaboo.com/ Investor/age#net worth
Early Career & Major Technical Contributions
He spent nearly a decade as Director at MediaTek, where he
led the development of the company’s first handset MMI (Man-Machine Interface),
a foundational piece in mobile user experience. Before that, he sharpened his
skills in project management and software engineering through stints at Network
Programs, River Run Software Group, and Pixtel Communications.
Founding MoMAGIC & Expanding into AdTech & IoT
In 2011, Arun founded MoMAGIC Technologies Pvt. Ltd.,
a company specializing in data-driven business intelligence and value-added
mobile services. MoMAGIC works across online and offline channels, building
platforms for targeted advertising, analytics, and related digital technology.
In recent years, they’ve expanded into IoT: MoMAGIC partnered with Qualcomm to
use their LTE IoT modem (Qualcomm 216) for building next-generation connected
devices in verticals like smart metering, tracking, parking, home automation,
and security.
He also engaged in other entrepreneurial ventures including
mobile ad attribution/analytics platforms.
Role in Pickaboo & E-Commerce in Bangladesh
Arun Gupta is Co-Founder of Pickaboo.com, a leading
electronics & appliances e-commerce platform in Dhaka under Silver Water
Technologies. The company started with consumer electronics, mobile phones,
gadgets, and over time has moved toward a hybrid omnichannel model, integrating
physical stores under the Pickaboo brand with the online platform.
Pickaboo raised about US$1.5 million in Pre-Series A
funding, led by IDLC Venture Capital Fund I, with government ICT-funds and
other investors joining in. Their strategy includes fast deliveries in Dhaka,
next-day delivery nationwide, offering flexible payment options and official
warranties.
Picaboo has also run offline marketing & engagement
initiatives, such as the “Pickaboo-Hisense Experience Van” that tours across
Bangladesh offering product demos and same-day delivery in some cases.
Board Roles & Broader Investment / Advisory
Involvement
He has taken on non-executive board roles, for example as a
board member at Nazara Technologies, where his experience in technology,
scaling, and M&A is seen as valuable.
Current Investment Focus & Sectoral Interests
Based on recent behaviour:
- Early-stage
(seed / pre-series) investments in technology companies.
- Strong
interest in e-commerce, consumer electronics retail, omnichannel business
models.
- Involvement
in ad tech, mobile analytics, attribution, and value-added services.
- Growing engagement with IoT and connected devices via MoMAGIC.
