Biography of Priyanka Pavan: Founder and CEO of Wittybrain Toys-Entrepreneur
Biography of Priyanka Pavan:
Priyanka Pavan’s journey began with a solid educational
foundation at Sapthagiri College of Engineering in Bengaluru, where she pursued
a Bachelor’s degree in Biotechnology from 2007 to 2011. Growing up in a vibrant
environment, she developed a keen interest in technology and how it could be
harnessed for better living. Her early education at Seshadripuram Composite PU
College equipped her with a strong background in science and mathematics,
further fueling her passion for innovation and creativity in her future
endeavors.
The Birth of Wittybrain Toys
In November 2020, Priyanka took a bold step by founding
Wittybrain Toys, a company dedicated to creating unique wooden educational toys
for children aged one to eight. Inspired by her desire to provide quality
educational experiences for young minds, she envisioned a brand that would not
only offer fun but also foster learning. Wittybrain Toys emerged as a response
to the overwhelming presence of imported toys in the market, aiming to showcase
the beauty and craftsmanship of Indian-made products while supporting local
artisans.
A Commitment to Quality
Wittybrain Toys stands out in the competitive toy industry
by focusing on quality and accessibility. With a mission to make educational
toys affordable for every child, Priyanka ensured that her products would be
both budget-friendly and well-crafted. She understood that many Indian families
faced challenges in finding high-quality toys that were not only safe but also
beneficial for their children’s development. This commitment to quality is
evident in every piece crafted under her brand.
Navigating the Challenges
Before launching her toy company, Priyanka gained valuable
experience as a Systems Engineer at Infosys from October 2011 to April 2014.
This role provided her with insights into technology and project management.
She later worked as an Associate Technical Writer at Aptean for a brief period,
where she honed her communication skills and learned how to articulate complex
ideas clearly. These experiences laid the groundwork for her entrepreneurial
journey, preparing her for the challenges that lay ahead.
The Importance of Local Craftsmanship
Priyanka's vision for Wittybrain Toys was not only to
provide educational toys but also to empower local artisans. Each toy produced
by her company is handcrafted in India, creating job opportunities and
promoting traditional craftsmanship. By sourcing materials locally and working
closely with artisans, she ensures that each toy reflects the rich cultural
heritage of India while contributing to the economy. This commitment to local
craftsmanship resonates with parents who wish to support indigenous industries.
Biography of Priyanka Pavan: Founder & CEO of Wittybrain Toys-Entrepreneur /age/net worth/investor/educational toys/Wittybrain Toys story/Priyanka P
A Unique Market Position
As the toy market is flooded with inexpensive Chinese
imports, Priyanka recognized a gap for affordable, high-quality, educational
toys made in India. Wittybrain Toys aims to fill this gap by offering products
that are not only competitive in price but also superior in quality. Priyanka’s
motto, “We aim at giving the Indian toy market unique educational toys,”
encapsulates her desire to redefine the toy landscape in India and make
educational resources available to everyone.
Fostering Creativity and Learning
Priyanka believes in the power of play as a vital component
of childhood development. The toys designed by Wittybrain Toys are crafted to
stimulate creativity, critical thinking, and problem-solving skills among young
children. Each toy is not just a source of entertainment but also a learning
tool that encourages exploration and imagination. By combining fun and
education, Priyanka hopes to inspire the next generation of thinkers and
creators.
Expanding Horizons
Currently, Priyanka is focused on expanding her business and
reaching a wider audience. Wittybrain Toys aims to become a household name in
India and beyond, providing innovative educational toys that every child
deserves. She actively seeks collaborations with schools and educational
institutions to promote her products, understanding the importance of community
engagement in her business strategy. Her dedication to her mission keeps her
motivated, even in the face of obstacles.
From Biotechnology to Toy Innovation: The Journey of
Priyanka Pavan
Priyanka Pavan, an engineering graduate in Biotechnology
from Sapthagiri College of Engineering, Bengaluru, laid the foundation for her
entrepreneurial journey through a deep-rooted passion for innovation and
learning. Her early education in science and mathematics at Seshadripuram
Composite PU College sparked a lasting interest in technology and creative
solutions. After gaining professional experience at Infosys as a Systems
Engineer and briefly working as a Technical Writer at Aptean, Priyanka combined
her technical acumen with a desire to make a meaningful impact on childhood
education. This led to the founding of Wittybrain Toys in November 2020—a
venture focused on offering thoughtfully crafted, wooden educational toys
tailored for children between one to eight years of age. With a mission to
provide both fun and learning through affordable and safe products, Priyanka
positioned her brand to address the lack of quality, Indian-made educational
toys in a market dominated by imports.
Empowering Through Play and Local Craftsmanship
Wittybrain Toys is not just a toy company—it’s a platform
for nurturing creativity in children and empowering local artisans. Priyanka’s
commitment to quality, affordability, and sustainability is reflected in every
handcrafted toy the brand produces, each designed to inspire critical thinking,
imagination, and early learning. Her focus on sourcing materials locally and
supporting indigenous craftsmanship underscores her dedication to building a
brand rooted in Indian heritage. By identifying a gap in the market for
reliable and educational play tools, she is redefining how Indian families
perceive homegrown toys. As Wittybrain Toys continues to grow its reach and
collaborations, especially with schools and learning communities, Priyanka’s
entrepreneurial vision remains strong—offering children tools to learn through
play while celebrating the richness of Indian artistry.
A Promising Future
As Wittybrain Toys continues to grow, Priyanka Pavan remains
committed to her vision of accessible and affordable educational toys for all
children. With a deep understanding of both the market and her customers, she
is paving the way for a brighter future in the toy industry. By fostering local
talent and focusing on quality, Priyanka is not just creating toys; she is
building a legacy that empowers families and celebrates Indian craftsmanship.
The Legacy of Wittybrain Toys
Priyanka’s journey is a testament to the power of passion,
innovation, and resilience. Through Wittybrain Toys, she is transforming the
landscape of educational toys in India, creating products that are beloved by
children and trusted by parents. Her story serves as an inspiration for
aspiring entrepreneurs, reminding them that with determination and a clear
vision, it’s possible to turn dreams into reality and make a lasting impact on
society.
Timeline of Priyanka Pavan’s Journey
2007-2011: Studied Biotechnology at Sapthagiri College of
Engineering, Bengaluru.
October 2011 - April 2014: Worked as a Systems Engineer at
Infosys, gaining tech insights.
Brief Period (2014): Served as an Associate Technical Writer
at Aptean, enhancing communication skills.
November 2020: Founded Wittybrain Toys, focusing on wooden educational toys for children.
2021: Launched the first line of toys, emphasizing local
craftsmanship and quality.
2022: Expanded product range and began community
collaborations with schools.
2024: Aimed to grow brand recognition and reach a wider
audience across India.
