Biography of Varun Sadana: Founder of Supertails- Entrepreneur
Biography of Varun Sadana:
Early Academic Journey
Varun Sadana began his academic journey at the National
Institute of Technology in Kurukshetra, where he earned a Bachelor of
Technology in Mechanical Engineering from 2001 to 2005. His time at NIT shaped
his technical knowledge and analytical skills, which would later become
invaluable in his entrepreneurial ventures. Following this, Varun pursued an
MBA at the Indian Institute of Management, Lucknow, from 2008 to 2010. At IIM
Lucknow, he not only honed his business acumen but also became an active member
of the Manfest Core Team, contributing to one of India's largest management
festivals.
Early Career Foundations
After completing his MBA, Varun joined Hindustan Unilever as
a manager, where he worked for over two years. This role provided him with
significant insights into the fast-moving consumer goods (FMCG) industry.
Following his tenure at Unilever, he transitioned to Snapdeal, a prominent
e-commerce platform in India, where he served as Vice President of Category
Management for Electronics. These experiences solidified his understanding of
retail, operations, and consumer behavior.
Co-founding Licious
In 2017, Varun took a bold step into entrepreneurship by
co-founding Licious, a brand focused on transforming the way India consumes
fresh meat. As the Chief Operating Officer, he played a crucial role in
establishing Licious as a trusted name in the meat industry. His innovative
approach to sourcing, quality control, and customer engagement helped the brand
thrive in a competitive market, making it a significant player in India’s food
landscape.
Transition to Pet Care
By January 2021, Varun ventured into a new realm by
co-founding Supertails.com, a groundbreaking platform dedicated to pet care.
Recognizing the growing community of pet parents in India, he aimed to create a
comprehensive solution that addresses their needs for veterinary care, pet
food, and supplies. Supertails stands out as the first-of-its-kind digital
platform tailored to support pet owners in managing their pets' health and
well-being.
Biography of Varun Sadana: Founder of Supertails- Entrepreneur/age/net worth/investor/Supertails.com/pet care story/Varun Sadana story/tele-health con
Innovative Services Offered
Supertails.com differentiates itself through a unique
proposition: fully digital tele-health consultations conducted by experienced
in-house veterinarians. This innovative approach allows pet owners to access
expert veterinary advice from the comfort of their homes. Additionally,
Supertails offers an extensive range of pet supplies, making it a one-stop shop
for pet parents seeking quality products and services.
Commitment to Accessibility
Understanding the challenges faced by pet owners, Varun and
his team at Supertails are committed to bridging the accessibility gap in pet
healthcare. They strive to make veterinary services more reachable and
affordable, ensuring that every pet parent has access to the care their pets
deserve. This commitment to accessibility is central to Supertails' mission to
create an enriching ecosystem for pet parenting in India.
A Diverse Product Range
Supertails.com features over 200 brands in the pet care
industry, providing the widest assortment of pet products on a single platform.
This extensive selection not only caters to diverse pet needs but also enhances
the shopping experience for pet parents. The platform’s focus on quality and
variety ensures that customers can find everything from pet food to grooming
supplies all in one place.
Revolutionizing Pet Parenting
Varun's vision for Supertails goes beyond just providing
products; it aims to reimagine the entire pet care experience in India. By
integrating veterinary services, pet supplies, and online training programs,
Supertails addresses the fragmented nature of pet care services in the country.
This holistic approach empowers pet owners to provide better care for their
furry companions.
Building a Strong Community
A key element of Supertails' strategy is building a
supportive community for pet parents. By offering resources, expert advice, and
engaging content, the platform fosters connections among pet owners. Varun
believes that creating a network where pet parents can share experiences and learn
from one another enhances the overall pet parenting journey.
Personal Insights and Philosophy
Outside of his professional endeavors, Varun values
continuous learning and personal growth. He recently started learning Python,
demonstrating his commitment to evolving in a tech-driven world. Varun also
emphasizes the importance of resilience, often reflecting on how challenges
help shape a person’s character. His philosophy underscores the value of
perspective, acknowledging that everyone responds differently to situations.
Revolutionizing Pet Parenting in India
Varun Sadana, a seasoned entrepreneur with roots at NIT
Kurukshetra and IIM Lucknow, has consistently leveraged his corporate and
startup experiences to address real-world challenges. After impactful stints at
Hindustan Unilever and Snapdeal, he co-founded Licious and redefined meat
consumption in India. Continuing his journey of solving consumer-centric
problems, Varun launched Supertails in 2021 alongside Aman Tekriwal and Vineet
Khanna. Aimed at supporting the growing population of first-time pet parents in
India, Supertails is a holistic digital pet care ecosystem that offers
nutrition, healthcare, training, and emotional support under one roof. Their
commitment to simplifying pet parenting is evident through innovations like
personalised Pet Relationship Managers (PRMs), telehealth vet consultations,
and the launch of Henlo, their D2C pet food brand aligned with the "Make
in India" initiative.
Building a Scalable and Empathetic Pet Care Platform
Supertails’ growth reflects a deep understanding of evolving
pet parent behavior, especially among Gen Z and millennials who seek informed,
digital-first solutions. By focusing on community building and a
direct-to-consumer (D2C) approach, the brand ensures trust, accessibility, and
emotional connection with its users. With more than one lakh customers served
and 30,000+ vet consultations, the company has embraced data analytics, fast
delivery models, and strategic tech integrations via platforms like Shiprocket
and Unicommerce to enhance efficiency. Prioritizing customer retention over
acquisition, Supertails boasts an 80% repeat customer rate—highlighting its
success in building lasting value. Through empathy, innovation, and operational
agility, Sadana’s Supertails is not just addressing pet needs but shaping the
future of pet parenting in India.
Future Aspirations
As Supertails continues to grow, Varun's ambition is to
expand its services further, making it an essential part of every pet parent’s
life. He envisions Supertails not only as a platform for products and services
but also as a trusted companion in the journey of pet ownership. With his
extensive background and passion for innovation, Varun is poised to make a
lasting impact on the pet care industry in India.
Conclusion: A Legacy in the Making
Varun Sadana’s journey from an engineering student to a
successful entrepreneur exemplifies the power of vision and dedication. Through
Supertails, he is not only redefining pet care in India but also creating a
legacy that prioritizes the well-being of pets and their owners. His story
inspires aspiring entrepreneurs to pursue their passions and make a difference
in their communities.
A timeline for Varun Sadana’s journey:
2001-2005 - Earns a Bachelor of Technology in Mechanical
Engineering from NIT Kurukshetra.
2008-2010 - Completes an MBA at IIM Lucknow, actively
contributing to the Manfest Core Team.
2010-2012 - Joins Hindustan Unilever as a manager, gaining
insights into the FMCG industry.
2012-2015 - Serves as Vice President of Category Management
for Electronics at Snapdeal.
2017 - Co-founds Licious, transforming the fresh meat
industry in India.
January 2021 - Co-founds Supertails.com, a pioneering
platform for pet care.
2021 - Launches innovative tele-health consultations and an
extensive range of pet supplies at Supertails.
2024 - Aims to expand Supertails into an essential resource
for pet owners, fostering community and accessibility.
