The Story of Saurabh Gupta: Founder and CEO of MyTokri -Entrepreneur
Biography of Saurabh Gupta:
The Foundation of a Deal Hunter
Saurabh Gupta’s journey began at Amity University, Noida, where he
pursued a Master's in Computer Applications between 2010 and 2013. Passionate
about technology and innovation, he was actively involved in the university’s
tech events through the Amity Youth Fest. His education laid the groundwork for
his future ventures, particularly in online marketing and digital systems.
The Spark Before the Flame
Before Amity, Saurabh attended NIIT South Delhi Ext 1 to deepen his
technical knowledge. This period sharpened his understanding of software
systems and real-time programming, giving him the confidence to launch a
tech-driven business. His time at NIIT and Amity was more than academic — it
was the incubation period of a future entrepreneur.
MyTokri is Born
On 17th December 2012, Saurabh co-founded MyTokri in Alwar,
Rajasthan with fellow entrepreneurs Sameer Sharma and Akash Bhargava. What
started as a small startup soon became one of India’s most visited online
shopping deals platforms. Their motto was clear: help people save more by
finding the best online deals. With the idea of “Customer First” driving their
vision, they quickly built a loyal user base.
The MyTokri Mission
MyTokri was more than just a coupon site. It became a community-driven
platform, empowering users to share the best deals, offers, and coupons
they found online. With a growing number of shoppers turning to the web,
MyTokri filled a vital need—helping them shop smarter and save money. The team
focused on providing a reliable, honest platform without giving in to
commercial pressures or biased promotions.
Standing Out from the Crowd
Unlike many competitors, MyTokri made it a point to stay independent and
ethical. They didn’t inflate product prices in return for advertising. They
also cut ties with any merchant who failed to maintain quality or received
consistent negative feedback. Their priority was the customer, and it showed in
the way they curated deals—based on value, not vendor pressure.
A Company with Character
Though the company was never funded externally, it steadily grew under
the umbrella of Webbyte Technologies Pvt. Ltd. from its base in Alwar.
This bootstrap model allowed them to maintain control and stay true to their
vision. Their transparency, independence, and focus on genuine deals helped
them stand firm in a competitive market.
Deals from Every Corner
Over the years, MyTokri scaled its operations to aggregate thousands of
deals daily from over 500 e-commerce websites, including Amazon,
Flipkart, Snapdeal, and Jabong. They also partnered with more than 200 retail
merchants, offering users the convenience of a one-stop destination for all
online deals.
The Story of Saurabh Gupta: Founder and CEO of MyTokri -Entrepreneur# startup#age#net worth#investor#MyTokristory#online deal aggregator#Saurabh G
More Than Just Savings
MyTokri introduced gamified features like coin rewards and a redemption system.
This innovative twist not only incentivized users to participate more but also
helped build a vibrant community of deal hunters. Users felt like contributors,
not just customers, and the platform became more interactive and engaging.
Transparency and Trust
The company made several promises to its users—never to inflate prices, always
list the best offers regardless of vendor tie-ups, and sever ties with any
store that didn't meet quality standards. These core values helped MyTokri
maintain trust among its users in an industry where credibility often wavers.
The Expansion into ClickByte Media
In April 2015, Saurabh co-founded another venture: ClickByte Media
in Gurgaon. This platform provided traffic management tools for
web publishers. It enabled a 360-degree view of programmable campaign shifts to
help publishers maximize their revenue. The idea stemmed from Saurabh’s
growing expertise in digital traffic and ad tech gained from MyTokri’s growth.
ClickByte’s Intelligent Tech Approach
ClickByte focused on solving a crucial challenge for digital publishers: how to
intelligently route and monetize web traffic. The tool became an essential
asset for businesses relying on affiliate marketing and performance-driven
campaigns. It marked Saurabh’s shift from being just a deals aggregator to a
full-fledged tech innovator in the digital ad space.
A Dual Entrepreneurial Track
Balancing both MyTokri and ClickByte Media, Saurabh exemplified
how one could successfully run multiple ventures without compromising on
quality. While MyTokri continued to be a consumer-facing platform, ClickByte
served the B2B ecosystem, marking his reach across the digital spectrum.
Competitors and Challenges
Despite operating in a space with over 306 competitors including giants
like CashKaro, ShopBack, and Groupon—MyTokri stayed relevant. It didn’t
have the big bucks of funded startups but made up for it with customer
loyalty, ethical practices, and operational efficiency. This
made MyTokri a rare breed in the Indian startup ecosystem.
The Legacy of Savings
Today, over a decade since its inception, MyTokri continues to thrive. Saurabh
Gupta’s journey from a tech student in Noida to a dual-founder of digital
platforms highlights the power of persistence, user focus, and ethical
innovation. Whether through discounts or data-driven tools, his ventures
reflect one common theme helping others get more from the web.
Timeline Summary:
- 2009–2010:
NIIT South Delhi – Tech foundation
- 2010–2013:
Amity University (MCA) – Digital marketing & software studies
- Dec
17, 2012: MyTokri launched in Alwar
- 2012–Present:
MyTokri grows into leading online deal aggregator
- April
2015–Present: Co-founded ClickByte Media in Gurgaon
- 2025:
MyTokri continues as a bootstrapped success with 12+ years in operation
