Biography of Rajesh Kumar G: Founder and CEO of Highway
Delite -Entrepreneur
Biography of Rajesh Kumar G:
Rajesh Kumar G, a spirited entrepreneur with a background in
engineering and finance, is the visionary founder of Highway Delite, a platform
that’s transforming highway travel in India. Rajesh’s inspiration stemmed from
his own experiences on long drives where he struggled to find clean restrooms,
hygienic food, and essential services. Determined to solve these issues, he
poured his energy into building something that would benefit every highway
traveler. With more than a decade of experience in consulting and financial
advisory roles, Rajesh stepped away from corporate life to chase his passion
project—creating safer and smarter road journeys.
An Engineer Turned Entrepreneur
Rajesh’s academic foundation in Mechanical Engineering from
Visvesvaraya Technological University and an MBA in Finance from SDM Institute
for Management Development shaped his logical thinking and problem-solving
skills. He started his career as a Business Analyst at Tata Consultancy
Services and went on to work as a Brand Valuation Analyst at Brand Finance.
Later, he took on roles with increasing responsibility, including Lead
Consultant at ICRA Management Consulting and Assistant Vice President at a boutique
financial advisory firm. These experiences gave him the analytical edge and
confidence needed to build a data-driven platform like Highway Delite.
The Pain That Sparked Innovation
During a personal highway trip, Rajesh faced numerous
challenges—lack of clean washrooms, no proper eateries, and no way to get help
during emergencies. It wasn’t just inconvenient; it was stressful and unsafe.
That’s when the idea struck him—to develop a highway services app that offered
verified, reliable information to make travel easier. He validated this concept
by testing it on popular highways like Mysore and Mumbai, with feedback from
over 100 travelers and popular food show hosts Rocky and Mayur of "Highway
on My Plate." The response was overwhelming, proving there was a pressing
need for such a platform.
The Birth of Highway Delite
In 2015, Highway Delite was born in Bengaluru, co-founded by
Rajesh and his wife Neha Ghatanatti. The app was designed to provide a one-stop
solution for all highway-related needs. From restaurant listings and washroom
hygiene checks to emergency numbers and fuel pump details, it aimed to
eliminate the uncertainty of highway travel. Over time, the platform grew
robust, becoming a comprehensive digital ecosystem covering over 130,000
kilometers of Indian highways with more than 3 lakh verified service points.
Serving the Needs of Every Traveler
Highway Delite goes beyond just listing eateries and fuel
stations. It provides real-time, location-based access to over 12 categories of
services—restaurants, ATMs, washrooms, hotels, medical facilities, mechanics,
pharmacies, and more. What makes it stand out is the depth of detail: photos of
restrooms, availability of separate washrooms for women, disabled-friendly
access, digital payment options, first-aid availability, and other useful
features—all verified and continuously updated.
Powering the Highway Economy
Rajesh and his team didn’t just want to serve travelers—they
wanted to uplift small businesses along highways too. By connecting over 10
lakh highway businesses digitally, Highway Delite is boosting the visibility
and revenues of roadside merchants, restaurants, and service providers. These
local players, once invisible to most travelers, are now part of a thriving
digital network that ensures travelers get access to reliable services and
businesses gain footfall and recognition.
Pioneering Road Safety Measures
One of the most impactful contributions of Highway Delite is
in the area of road safety. The platform was the first to map accident zones
across highways, offering critical awareness to commuters. It also promotes the
use of reflective safety products and tools, including their in-house
initiative "Raksha QR" that aids in emergency response. These
measures are not just about convenience—they can save lives by preventing
accidents and ensuring timely help.
Biography of Rajesh Kumar G: Founder and CEO of Highway Delite -Entrepreneur# startup#age#net worth#investor#startup#Highway Delitestory#Rajesh Kumar G
Innovation through Technology
Highway Delite leverages the power of IoT and digital tech
to bring innovation to the road. They’ve introduced unique features like
washroom feedback via smart devices, GPS tracking, EV charging station
locations, and integration with services like FASTag and vehicle insurance. The
app allows food ordering directly from verified restaurants along the route,
ensuring travelers get what they need without the hassle of detours or
uncertainty.
A Platform for Everyone
Rajesh envisioned a platform that catered to all—from solo
travelers to families, from truck drivers to tourists. Highway Delite ensures
inclusivity by offering services for differently-abled travelers and by
providing crucial details such as disabled washroom availability and
accessibility ratings. This inclusive approach reflects Rajesh’s belief in
making technology a force for social good.
Trailblazing Achievements
Highway Delite holds several ‘firsts’ in the highway travel
space in India. It’s the first app to display washroom photos, offer IoT-based
feedback systems, enable food ordering via digital payments, and provide
extensive information verified by real users. These accomplishments show how
deeply the platform is rooted in solving real problems through thoughtful,
user-friendly design.
Driven by Passion and Purpose
Rajesh describes himself as outgoing, hardworking, and
driven by the desire to make a positive impact on society through technology.
His journey with Highway Delite reflects this ethos. Having traveled over
10,000 kilometers himself to understand pain points firsthand, he built a
platform that bridges the digital gap in India’s highway network—one verified
data point at a time.
Looking Ahead
With a strong foundation and growing user base, Highway
Delite is poised to redefine road travel across India. Rajesh and his team are
on a mission to digitally map all National and State Highways, connect every
roadside business, and continue innovating in the space of mobility, safety,
and convenience. As Rajesh continues to lead this transformative journey,
Highway Delite stands as a testament to how one man’s personal frustration
became a nationwide solution.
A timeline for Rajesh Kumar G and Highway Delite:
Before 2015 – Worked in consulting and finance roles (TCS,
Brand Finance, ICRA, AVP at financial advisory firm)
2015 – Founded Highway Delite with Neha Ghatanatti in
Bengaluru
2016 – Tested concept on Mysore and Mumbai highways with
100+ travelers and Rocky & Mayur
2017–2019 – Expanded coverage across major highways, added
12+ service categories
2020 – Launched accident zone mapping and Raksha QR
emergency tool
2021–2022 – Introduced IoT-enabled washroom feedback and EV
charging listings
2023–2024 – Digitally connected 10 lakh+ highway businesses
2025 – On mission to map all National and State Highways in
India
